Right after you go live, take the following steps to ensure a smooth transition to the new store. 

Send customer account invitations

If you migrated your customers to Shopify, they will not be able to use their old password to log into your new store. After launch, invite your existing customers to activate their new account and set up a new password on Shopify. As a Shopify Plus merchant you have access to the Bulk Account Inviter app on your store, to send customer account invitations in bulk to your imported customers. 

Customize the account invite notification template to match your branding and messaging and run tests before you send out your invites in bulk. After you have sent the initial invites, update the notification template again to be suitable to customers that create an account on your store after launch.  

Resubmit your sitemap 

Once you’re live, we  resubmit your sitemap to Google Console. This will help Google find and index your new site structure and contents. 

Track 404 errors

Even if you have carefully set up your 301 redirects, chances are that there will be 404 errors after you go live with your new online store. We recommend that you identify and resolve all 404 errors after launch. Doing so will help to maintain your SEO rankings after you move to Shopify.