Fully localizing your customer experience often goes beyond offering multiple languages and currencies on a single store. 

Shopify Markets supports contextual inventory, the ability to make products and inventory visible on the storefront based on the customer country. 

The international pricing feature, available within Shopify Markets if you also use Shopify Payments, allows you to set different product prices per market. 

If you want to offer different design, content, or product selection in different countries or regions, you can use theme customizations to create localized experiences for your customers. We will share some options in the Technical Considerations section of this guide. 

If you want to limit the amount of theme customizations, or your corporate setup requires you to book sales from a region to a regional business unit, you might find it easier to set up multiple Shopify stores.